Malaysia is one of the most-visited countries in South East Asia, but its inbound arrivals have been largely stagnant for a decade. Despite recording strong growth from China in the pre-pandemic years, other key markets were slowing. Over the past year, the nation's robust domestic travel sector has attempted to step up, but stop-start lockdown restrictions have hampered its overall impact. Borders have remained shut since mid-March 2020. Moreover, the three airlines Malaysia Airlines, AirAsia and Malindo, are confronting financial troubles and the KL-Singapore high-speed railway has been cancelled. To escape the rut, Malaysia has published a broad-ranging 10-year National Tourism Plan that aims to breathe new life into inbound travel once the borders reopen. This week, Gary and Hannah discuss the myriad challenges facing travel and tourism across Malaysia, and the solutions and strategies being proposed to stimulate the sector right up until 2030.
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Planning a Tourism Turnaround in Malaysia