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Asia Travel Re:Set was founded as a weekly newsletter in September 2020. After a decade of sustained travel and tourism growth across Asia Pacific, COVID-19 ruthlessly stalled the curve. Border closures, travel bans and quarantines changed the landscape.
As a travel economist and tourism strategy advisor, I’d tracked expansion of the travel and lifestyle economies across the region through the 2010s. I worked with destinations and companies worldwide to develop strategies and campaigns.
As Covid’s impacts became entrenched from Shanghai to Singapore and Seoul to Sydney, the Asia Travel Re:Set newsletter was my attempt to cut through the confusion - and track Asia Pacific’s potential pathways to eventual recovery.
Entering a New Era
After a slow start in 2022, the travel and tourism rebound is gaining momentum.
Dynamic and competitive markets throughout Asia Pacific are being shaped by demand for travel from within and across Asia Pacific.
Yet, travel patterns continue to evolve. New technologies are emerging. The geo-economics of travel and tourism have become more entrenched.
For many countries, the routes to growth, and away from post-Covid recovery, remain complex. New challenges will continue to emerge
Stay up-to-date
Each weekend, a new edition of Asia Travel Re:Set lands in your inbox.
Asia Travel Re:Set charts how tourism in Asia Pacific is responding to shifting regional and global economic, political, strategic and societal influences.
Coverage spans China to Indonesia, Thailand to Japan – and everywhere in between.
The newsletter is read by travel professionals, government officials, academics, economists, consultants, editors and journalists worldwide.
Subscription is free.
Asia Travel Re:Set Goes Global
As regional travel demand continues to diversify and fragment, Asia Travel Re:Set works with destinations, travel organisations and associations, banks, consulting firms and trends forecasting agencies worldwide.
We provide bespoke research reports, White Papers, statistical bulletins, conference presentations, strategy advice and training modules to help global businesses organisations better understand fast-changing Asia Pacific markets.
Drop me a note if you’d like to know more.
About Me
Asia Travel Re:Set was founded by Gary Bowerman, a Kuala Lumpur-based travel economist, tourism strategy advisor and consumer trends analyst. I have lived and worked in Asia since 2004 (Shanghai 2004-2010, Kuala Lumpur 2010-).
I am a Founding Partner of High-Yield Tourism, which helps destinations worldwide to reposition their visitor economies for resilient, long-term growth. I am also Founding Partner of Re:Set Strategies, a strategy firm specialising in Chinese and South East Asia inbound, outbound and domestic tourism.
Plus, I’m an Asia Travel Analyst for Phocuswright, and co-host The South East Asia Travel Show. I previously worked for the American Society of Travel Advisors (ASTA), and as an Asia Pacific Consumer Trends Analyst for Mintel.
My book, The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution was published in 2014 (Palgrave/Springer).
Described as "a leading expert on Chinese tourism" (Travel Weekly Asia), I am regularly invited to comment on Asia travel issues for BBC, CNA, CNN, CNBC, NYT, ABC, DW, Nikkei Asia, Al Jazeera, Bloomberg, China Daily and Skift. I also write a regular travel and tourism column for the Asia Media Centre.
I speak on Asian travel issues at conferences from London, Barcelona and Madrid to Singapore, Shanghai and Macau. Recent events include UN Tourism, ITB Asia, World Travel Market, Global Tourism Economy Forum, World Islamic Tourism Conference, Indonesia Ministry of Tourism, Short Stay Summit and ASEAN Tourism Forum.
Oh, and my Mum was a travel agent - so I became hooked at a young age!
Happy travels,
Gary
