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After a decade of sustained growth in travel across Asia Pacific, COVID-19 ruthlessly stalled the curve. Border closures, travel bans and quarantines changed the landscape.

A new era of travel is now unfolding.

Destinations across the region are clamouring to welcome back Chinese tourists. Meanwhile, tourism boards, airlines, OTAs and hoteliers are expanding their reach to tap demand from Indian 2nd-tier cities, ASEAN, the Middle East and Central Asia.

Dynamic, complex and competitive markets throughout Asia Pacific are being shaped by demand for travel from within Asia Pacific.

The pathway to growth, and away from post-Covid recovery, remains complex.

And I’ll be following closely as we go along.

Stay up-to-date

Each weekend, a new edition of Asia Travel Re:Set goes directly to your inbox.

Asia Travel Re:Set charts how travel and tourism in Asia Pacific are responding to shifting regional and global economic, political and societal influences. Coverage spans from New Zealand to China, Singapore to Japan – and everywhere in between.

The newsletter is read by travel professionals, government officials, academics, economists, consultants, editors and journalists worldwide.

Subscription is free.

About Me

Asia Travel Re:Set is produced by Gary Bowerman, a Kuala Lumpur-based travel and consumer trends analyst and tourism strategy advisor. I have lived and worked in Asia since 2004 (Shanghai 2004-2010, Kuala Lumpur 2010-).

I’m Director of Check-in Asia, an Asia-focused travel consulting and research firm, and Co-Founder of Re:Set Strategies, a strategy firm specialising in Chinese inbound, outbound and domestic tourism. Plus, I’m an Asia Travel Analyst for Phocuswright, and co-host The South East Asia Travel Show.

A media commentator on Asian travel trends, I’ve recently been interviewed by BBC, CNA, CNN, Time, Al Jazeera, Bloomberg, Straits Times, SCMP, The Economist, China Daily, Caixin and Skift. I also write a travel column for the Asia Media Centre.

I’m regularly invited to speak at travel conferences from London, Barcelona and Madrid to Singapore, Shanghai and Macau. Recent events include the UNWTO, Global Tourism Economy Forum, One ASEAN Forum, Worldline, Indonesia Ministry of Tourism & Creative Economy and the ASEAN Tourism Forum.

Oh, and my Mum was a travel agent - so I became hooked at a young age!

Happy travels,


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Charting the transformation of travel & tourism across Asia Pacific.