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After a decade of sustained growth in travel throughout Asia Pacific, COVID-19 ruthlessly stalled the curve. Border closures, travel bans and quarantines changed the game. Now, a new era of travel is unfolding gradually.
Countries across the region are looking to China, Japan, South Korea, Australia, India, and some South East Asian nations to lead the way back. The pathway is laced with complexities. And I will be following closely the entire way.
Asia Travel Re:Set charts how Asia Pacific is responding to the biggest economic challenge in modern history, and the roles travel and tourism are playing. Coverage spans Asia Pacific from New Zealand to India, China to Singapore and Japan to Sri Lanka – and everywhere in between.
For anyone working in, interested about or studying Asian consumer economies, travel and tourism, it is required reading.
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Every other Sunday, a new edition of Asia Travel Re:Set goes directly to your inbox. Stay tuned for some exciting news about the future of Asia Travel Re:Set in May 2023.
Asia Travel Re:Set is produced by Gary Bowerman, a Kuala Lumpur-based travel, tourism and consumer trends analysts. I have lived and worked in Asia since 2004 (Shanghai 2004-2010, Kuala Lumpur 2010 until present).
I am Director of Check-in Asia, an Asia-focused travel consulting & consumer research firm, an Asia Travel Analyst for Phocuswright and an Asia Consumer Trends Analyst for Mintel. I also co-host The South East Asia Travel Show. I am a regular media commentator on Asia travel economics for BBC, CNA, CNN, Time, Al Jazeera, Bloomberg, Reuters, CCTV, Caixin and Skift.