Malaysia Truly Asia remains one of South East Asia's most enduring tourism campaigns, but Malaysia emerges from successfully suppressing COVID-19 with several question marks over its travel sector. Uncertainty exists for its flag carrier Malaysia Airlines and the region's largest LCC AirAsia, annual arrivals haven't shown significant growth for a decade and both inbound and outbound players await news on border reopening. For now, domestic travel offers a chance for tourism businesses to rebuild confidence among Malaysian travellers, and earn much-needed revenue - but demand currently appears low. This week, Hannah and Gary take a deep dive into the challenges ahead for Malaysia's inbound, outbound and domestic travel sectors, and analyse the entrenched issues for rebooting the nation's vital tourism economy.
Share this post
Is it Time for a Tourism Rethink in Malaysia?
asiatravelreset.substack.com
Is it Time for a Tourism Rethink in Malaysia?
Jun 26, 2020
High-Yield Tourism
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the complex, fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the complex, fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.Listen on
Substack App
RSS Feed
Recent Episodes
Is it Time for a Tourism Rethink in Malaysia?